One of the region’s premier art museums needed a new campaign to remind people that it offered countless opportunities for learning, socializing and making new memories.
BNSF Railway is the nation’s second largest freight railroad and its leading intermodal provider. Our team was tasked with rebranding their intermodal division, which included a microsite, print ads and a handful of sales tools. The response has been overwhelmingly positive so far—we even received a pat on the back for one of our direct mail pieces.
Greenville Literacy Association is a nonprofit in the upstate of South Carolina that relies on a local, used book sale for the majority of its funding. When we were asked to help with the sale, we knew we had to do two things: increase book donations prior to the sale and increase foot traffic at the two-day event. The results? A well-received campaign and, more importantly, a 50% increase in sales when compared to the previous year.
After a brand refresh, we created in-store signage and digital ads encouraging patrons to sign up for a beverage chain’s loyalty program.
Carolina Pride makes tasty hotdogs. They also have some very sensible sponsorships with sports teams in SEC country. We reminded fans in a lighthearted way that we see you, we get you, and we have you covered. Albeit mostly in chili.
I love paper products. Not like cups and plates, but like stationery, announcements and invitations. In fact, I created my own greeting card company (kellerskards.com). There is a distinct possibility that you’ve never heard of it. But that doesn’t mean it wasn’t unsuccessful. Anyway, I appreciate the personal, tactile experience that old-fashioned paper offers. It’s a lost art, really.
I had the pleasure of calling Charleston, SC my home for a while. I also had the pleasure of working for a forward-thinking developer there. His company’s projects were very different from what you’d find on the peninsula—particularly in 2007. The materials, the location, the price. All of it was new for Charleston. To mirror that individuality, we gave each one of the projects a personality and very recognizable voice. The results? Charleston has been named the best city in the world like three out of the past four years.
This 50-location restaurant chain serves farm-fresh food in a warm environment. At least that’s what they tell us. At any rate, we help them with their online presence and marketing. The results? That’s a great question.
Proterra designs and manufactures zero-emission vehicles for the public transportation sector. In advance of a tradeshow, we proposed two different direct mail pieces to help drive traffic to their booth. The results? We proposed two different direct mail pieces to help drive traffic to their booth.
Aloft is an annual outdoor festival in the Greenville area that was once devoted almost entirely to hot air balloons. Right. Sounds like a freaking blast. Fortunately for the vast majority of well-adjusted people, these days you’ll find live music, gourmet food, craft beer and rides for kids and grownups alike. Still, there was a stigma associated with Aloft. People generally thought it was a slack-jawed snoozefest. A hol-up-n-lemme-finish-muh-poke-rines kind of place. It was not and is not—and we set out to tell people. Politely, of course.
I created a greeting card business to prove to the naysayers that just about anyone can have a greeting card company to call his own. It's your classic rags-to-rags story.
RSC Bio Solutions sounds about an interesting as an Excel spreadsheet, but it’s actually an impressive company with innovative, environmentally friendly products. Along with an art director, I helped reposition the company as a leader in biodegradable cleaners, degreasers and lubricants. That included sending out a direct mail piece that introduced the newly developed tagline by incorporating an appropriate icon of the 1980s.
HUB Fitness is exactly what it sounds like. Yes, the best millinery this side of the Rockies.
These are tools that were created with clients to help their sales teams generate and convert leads. Some are used as gated content online, while other pieces are used on sales calls or as follow-up tools. It's not the most gripping work on this site if you're not in the target audience, but it resonates with those who are.
